We help you get more dollars out of your marketing using your data
The data industry is full of buzzwords, however sometimes it is the simplest insights that drive the biggest shifts in thinking. With 20+ years industry experience, our team is focused on how we can drive action with the data in an incremental manner, partnering with your team to drive business results.
Three step journey to marketing ROI
Attribution
Acquire customers in a more cost efficient way by placing an appropriate value on upper funnel media channels. Optimise targeting and budgeting based on the true channel value.
Lifetime Value Modeling
Understand the long term impact of marketing on your business. Devise a strategy to acquire high value customers, grow mid value customers and retain churning customers.
Personalization
Segment your customers based on customer data, website data, order data and third party data. Build relevant experiences based on individual customer journeys.
“We engaged SingleView to help us develop our customer lifecycle strategy. This involved developing a predictive lifetime value model to understand and grow our most valuable customers, as well as clustering our customers into key segments with whom we could develop personalised experiences. Throughout the process, they were flexible to our changing circumstances, and ensured that they met our requirements. We hope to continue working with them in the future.”
— Dane Patterson, GM of Brand and Marketing, Surfstitch
We all know how important attribution is for data-driven marketing, yet why is it so hard to take action on those attribution insights? After hearing about attribution from every corner of the marketing world, many of you try to catch the attribution monster, but much like the Loch Ness Monster, as soon as you get close, it disappears. Find out about why attribution is so important and how it fits into your overall measurement stategy in our first post.