We all know how important attribution is for data-driven marketing, yet why is it so hard to take action on those attribution insights? After hearing about attribution from every corner of the marketing world, many of you try to catch the attribution monster, but much like the Loch Ness Monster, as soon as you get close, it disappears. Find out about why attribution is so important and how it fits into your overall measurement stategy in our first post.

You finally decide to take the plunge to catch the Attribution Monster. Before you dive in though, you need to do some research to understand the best strategy to catch it. In the second of our three part series, find out how you can measure and then take action with attribution.

How do you integrate attribution thinking across your organisation? Check out the final article in our three part series to find out more about the People, Process and Platforms challenges that you might face when shifting your organisation to a data-driven attribution model, along with simple ways you can prepare to ensure that attribution becomes the default way of thinking about media in your organisation.