The Cookie Apocalypse: how you can start planning now

2020 has been a year of big changes, and I'm not just talking about COVID. Earlier in the year, Apple implemented the latest iteration of its tracking protection to further thwart any attempt by ad tech platforms to track and identify users. In this post, I discuss the ways that the Cookie Apocalypse will impact both marketing and analytics functions, touching upon ways that we can best prepare for a cookieless future.